One of the most common complaints I hear from small business owners about doing Social Media is “I don’t have any time”. I reply “Who does?”
It’s really not a case of if you have time to do Social Media; it’s more a case of making Social Media a priority. Let’s face it, if you gave Social Media the same priority as eating food, you’d do it pretty often wouldn’t you?
So the real question is: What would it take for you to realise how important Social Media is for your business?
This might help…
-There are currently 700 million Facebook users, and it’s increasing by the hundreds of thousands daily.
-There are over 90 million Twitter users
-There are over 220 million active YouTube users
But what does all this mean for MY small business?
It means that YOUR customers and potential customers are out there. And if you’re not out there, they’re likely creating online relationships with your competitors. Get it?
Have you ever owned an old car? What happened when you upgraded to a new one? You realised what you were missing out on all that time, right? You realised how good it feels to drive a nice, clean, comfortable, reliable car that you actually look forward to driving.
It’s the same with your pre-Social Media life. Currently, if you’re not using Social Media in your business, but you’re still ‘getting by’ with the leads that are coming in you don’t realise how good it will feel to have a relationship-based marketing machine working for you and growing your business.
You see, remaining stuck in an old paradigm won’t grow your business. Saying “I don’t understand computers, the Internet or Social Media” won’t grow your business. In fact, in this new age of business, the likes of which we’ve never seen before, if you’re not using Social Media in the next couple of years, you likely won’t have a business. It’s really that simple.
So, are you open minded enough to try?
If yes, I have a plan…
You don’t need to spend 5 hours a day on Facebook. You don’t need to spend 3 hours a day on Twitter. And you don’t need to spend another hour on YouTube.
From my experience, if you have a Social Media Strategy in place and have setup a Facebook marketing funnel correctly, you should be spending no more than ONE hour per week. That’s enough time to create your Facebook Page Posts and read and reply to comments from fans.
If you schedule your Facebook Page posts using Hootsuite as your Social Media Management Software this will account for half an hour per week, the other half hour will simply consist of replying to comments from fans.
I bet you’re now wondering “what do I post on my Facebook page?”
Well, if you’d like to work smarter instead of harder, head on over to The PLR Store where you’ll find a heap of Private Label Rights (PLR) articles you can buy for as little as $4. There’ll definitely be articles in there relating to your product or service. You buy them, then copy a paragraph, sentence or quote at a time and paste it onto your Facebook wall. Job done.
These will act as tips, advice or questions to your Facebook Page fans who will receive your daily tips, ideas and strategies and gain value from them so they can apply them to their business. All the while this is building credibility and trust for you and your business.
The key to using Facebook and Twitter is to do these 4 things:
1. Create a network of people who either could buy from you or who know people who would buy from you.
2. Educate and Inform these friends/followers/fans with tips and advice about your industry/products/services/solutions etc.
3. Build up trust and credibility so they visit your website, then capture their details using Email Marketing tools such as Aweber or ConstantContact.
4. Follow up with them via newsletters, events, pre-launches etc…CONSISTENTLY. On your Facebook Page itself, create offers and incentives to capture leads, run competitions, run events or setup an e-commerce Store to sell your products right from your Facebook Page.
Now, you may be a little overwhelmed with this to-do-list, however, just start doing one thing at a time. I’d recommend that you first develop a daily habit of posting valuable tips and advice on your Facebook Business Page. Link your Facebook Page to your Twitter account so that your posts to your Facebook business page will automatically be sent as ‘tweets’ on your Twitter page. Once you’re doing this consistently it’s time to begin thinking about the entire cycle you can take a prospect through to ultimately gaining sales.