Social Networking, and Facebook in particular, has changed the way you can promote your business, access new customers and engage with customers. In fact, a Facebook Page for your business is a fantastic way to increase awareness of your business and keep in touch with your customers and initiate conversations and build relationships.
But what if your Facebook business page doesn’t have many ‘likes’ despite promoting it to all your friends?
There are two options yet most business owners are aware of only one.
Your first option is to invest your TIME into Facebook by posting on your Page, posting in Groups, posting on other business’s Facebook Pages and commenting on other business’s posts and/or your friends ‘Wall’. You can ‘tag’ other business’s Pages along with a host of other time consuming activities to boost your number of ‘likers’.
Social Media is essentially TIME vs MONEY. If you only have time then you’ll need to spend the five or so hours per week doing all of the above activities and hope it results in an increase in your number of Likers (aka ‘Fans’) on your Facebook Page.
If you have MONEY but little time then you’ll enjoy this article as we’ll be discussing the importance of running Facebook PPC (Pay Per Click) ads to promote your Facebook Page to increase your number of Likers.
The best part of Facebook Ads is you only get charged when someone actually ‘clicks’ on your ad. You place the ad on Facebook for free and only when someone clicks on your ad will you be charged. The amount you pay ‘per click’ is based on a number of factors such as how specific your ad targets a certain demographic as well as the category your Facebook Page is listed within (eg. ‘Local Business’).
You can set a daily budget of as little as five dollars to ensure you limit your spend on advertising to suit your budget.
What are Facebook Ads?
You’ve no doubt seen those ads running down the side of various Facebook pages, asking you to ‘like’ a particular product or site, and telling you how many of your friends like the same thing. These are Facebook ads and they are the key to promoting your business and encouraging more people to like your page. Facebook ads allow you to promote your business to more people than ever before and best of all, you can set your own budget and timeframe to make the ads work for you.
Why use Facebook Ads?
One of the biggest benefits of using Facebook ads as part of your social network marketing is that you are able to promote your business to a large group of people for considerably less than you would if you were to launch a campaign through another form of media such as print, radio or TV. For less than $100 you can create an ad campaign that specifically targets the country, city, gender and age group of your target market. Your ads can be set to run for as long as you like and have the potential to reach hundreds of thousands of people.
How can it work for you?
Like all marketing campaigns, you need to have a plan before you begin. Facebook ads serve two primary purposes when it comes to promoting your Facebook Page.
1. Build your number of ‘Likers’
2. Promote a specific product/service or offer to generate leads and/or sales.
In this article we’re mainly concerned with building your number of ‘likers’.
One of the best features of a Facebook ad is the control you have over it. You are able to set the parameters to target your customers and clients and can also set your ad to target friends of fans, existing fans or people who aren’t already fans of your Page. Depending on the nature of your campaign will determine which of these settings you’ll select during the setup of the ad itself.
Using Facebook ads to target a new market is a great way to test the waters, especially if you are looking to break into a new market. Setting your ad for a new city, region, state or country and tracking the number of ‘likes’ you receive along with other valuable statistics can help you determine if your campaign is effective based on your initial plan.
Like other forms of marketing, Facebook has the potential to grow your business and reach customers directly and affordably. Given the ability of social network marketing to promote your business and keep you in touch with your customers and clients, it makes sense to utilise it as much as possible. If you are looking to promote your business and increase the number of ‘likes’ on your business’ Facebook page, then a Facebook ad campaign may be the answer for you.