There are many social media sites to choose from, and when you are starting social media for business there are lots of things to think about. Just like any successful marketing campaign, social media for business needs to work. It needs to get you sales and expose your business in the best ways possible.
There are a number of things to think about when selecting social media sites to join. Each of them will ask you to start up a profile or a page, and you will be able to invite friends, fans and followers to track your business and the items that you post on the site. Each social media site is different however, and they may or may not all be for your business.
Firstly, consider your time. Do you have enough time in your business to maintain six or eight social media sites? Even if you do now, and you find it fun for a while, will you be able to do so in the future when it all gets busy? Remember, in business, time is money, so the time that you invest in social media will need to pay off in sales.
This is why it might be smart to limit your social media profiles. This does not mean that social media cannot work for your business. Social media can be fascinating and draw attention to your business, like no other media form can. You will be able to attract attention and make sales through social media, however it is important to do so in the right way.
One method for success is understanding the different sites that are out there, and selecting the right ones for your business. Instead of completing a half-hearted effort at six to eight profiles, you might find more success if you just create one or two profiles – ones that are specifically right for your target market.
Here is a run-down of some of the most popular social media sites, so that you have an understanding of which ones are for you. Start by choosing the ones that are most relevant to your business, and work from there.
How Facebook works
Facebook is split into two sections. You can start a profile, or you can start a business page, which is public and ready to showcase everything that your business has to offer. You can receive ‘likes’, which means that when you post an item to your timeline, this item will display to everyone that has liked your page.
Many businesses have a few hundred likes, while major corporations can have millions. Remember though, it isn’t necessarily the number of likes that is important, but the quality of the people who like your page. It is important to develop campaigns that attract likes from people who are likely to purchase from your business, rather than random people who may or may not have an interest in your products and services.
If you provide a product or a service, and you like to network, then starting a personal profile can be just as important as starting a Facebook business page. Personal networking can be a great way to connect with other professionals, and business to business clients, however it is also important to remember that many professionals like to keep their Facebook profiles for family and friends. Just be careful regarding this, as not everyone will want to add you back.
There is definitely a bonus for adding your clients on your personal pages though. If you are a good professional, then you will have a level of trust that allows you to understand who they are as people. Just be careful that you sensor your pages though, and keep your content professional.
When you use personal pages for your business work, it is important that you still know who your audience is. Monitor your posts, so they are professional, well worded, devoid of swearing and inappropriate words, and ensure that your comments are the same.
Remember that not everyone has the same sense of humour as you, so if you are including professional contacts in your Facebook profiles, then you will want to ensure that your posts are ready for the masses.
When you start a Facebook page for business, you can be more focused on your business and what it is doing. There are many different campaigns and tricks that you can do to boost sales, and a social media professional can get you started.